‘ava & luc’ was launched in September 2010 by Janice Rokita and Vicki Leaver, both of whom were fed up of children’s clothes in pastel blues, pale pinks, ‘cutesie’ prints and highly impractical design. They started by sketching out what they felt would be an ‘ideal’ sleepsuit, bib, t shirt and pyjamas, then canvassed friends and family for opinions. After lots of positive feedback, they set about manufacturing a capsule collection of clothing with an ethical supplier - no child labour is used, employees are paid fairly and they work reasonable hours.
All Ava & Luc items are manufactured using highest quality, soft organic cotton and only ecologically sound dyes are used. Every last detail has been carefully considered in terms of design and comfort, and each item has been tried and tested by Janice and Vicki’s friends and family to ensure it offers great design and the perfect fit.
