Lilly + Sid was founded by parents looking for cute and cool designs that were traditional but fun. The range incorporates versatile jersey and knitwear designs as well as trend led items that are ideal for mini-fashionistas. Taking inspiration from the catwalk, storybooks and retro prints they create bright and bold designs that parents and little ones alike will love.
Designed to bridge the gap between traditional and contemporary baby and children's wear. Lilly + Sid have won countless awards and nominations for their collections including; Junior Design Awards 2011, Kids Fashion and Style Award and Growing Business Awards. Each item is designed in the UK with a focus on creating new modern classics that are timeless and fun. Quality is a top priority with all items machine washable and made from the best factories and fabrics they can source.