MARMALADE&MASH is a British childrenswear brand created by The London College of Fashion graduate Naomi Langford-Archer.
The MARMALADE&MASH name is an encapsulation of our primary values: quintessential ‘Britishness’, comfort, nostalgia, quirkiness, fun and timelessness.
Naomi's initial foray into childrenswear design came from a yearning to re-create a favourite childhood duffle coat (providing the ‘MARMALADE’ inspiration from Paddington Bear), and to fulfill a need for traditional clothing for today’s children.
Naomi's styles are fuss and frill free, concentrating on lines, balance and proportion to create something that is timeless and aesthetically pleasing. Fabrics and colours are carefully chosen for each collection to ensure that each item elevates itself from the crowd in a sophisticated and elegant way.